“BE RICH” CAMPAIGN

This project was an effort to develop new donors and build a sense of buy-in and investment for The Table Church. For this campaign, I developed the marketing strategy and designed the accompanying graphics. By focusing the fundraising goals on increasing the number of committed reoccurring donors rather than raising a specific dollar amount, we were able to inspire members to either become new donors or increase their amount of giving previously pledged. This resulted in a 36% increase of the annual budget and allowed the church to allocate more resources to food justice projects in the surrounding Washington, DC area.